Well begun, well done.
Year
2020Services
- Brand Identity
- Brand Positioning
- Brand Strategy
- Content Strategy
- Influencer Marketing
- Logo Design
- Media Strategy
- Packaging Design
- Public Relations
- Research & Analysis
- Search Engine Marketing
- Social Media Marketing
- Tagline
- Web Design & Development
Challenge
The fact that WelMe is India's first wearable device for menstrual pain was both a strength and a challenge. Its usability and acceptance were both big question marks in the beginning. More so because menstruation and related topics are still considered Taboo in a country like ours.
Insight
Before anything else, the brand strategy was essential. This would consist of research, market survey, analysis and conclusion. The survey helped us get an insight about the acceptance of the product given its small size and easy usability. This also reiterated that targeting working women was the right approach.
Solution
We formulated a brand strategy that would help establish Welme as India's first wearable menstrual pain relief device and the brand as a wellness technology brand. The name WelMe was chosen and then the elements of identity such as logo, tagline, packaging design were all built. The web design and digital marketing followed as a part of the soft launch. Stay tuned...
