What a shott.
Year
2016Services
- Brand Identity
- Brand Positioning
- Brochure Design
- Environmental Branding
- OOH
- Photography
- Print Media
- Web Design & Development
Challenge
Shott has its main centre in Surat and they now wanted to enter Ahmedabad in a grand way. We were asked to conceptualize the launch strategy and the challenge was to convey the 'Amdavadi' essence in all creatives.
Insight
Amdavadis love entertainment, hence it was crucial to inject Shott's gaming ingredient into the pulse of the city. To make people feel excited for this new gaming arena that was about to enter their city, creating a buzz was necessary before the actual launch.
Solution
The brand was launched in 2 phases.
The first phase was a teaser launched with the sole purpose of creating a buzz in the city. The hard launch, the revealer, saw Amdavadis react to social media posts, OOH campaigns and print media campaigns positioning Shott as 'Ahmedabad's New Social Harbour'.
We also provided environmental branding solutions for glass walls, doors, gaming cards, LED & iPads, restaurant menus & more, ensuring that the overall visual and communication theme reflected the tone of the campaign.
After this, we also relaunched the Shott in Surat which was moving from a 40,000 sq. ft. to a 1,00,000 sq. ft. space in a different location. A well-planned and well-executed outdoor and social media communication ensured a massive launch of biggest, sportiest & boldest Shott.
