Making their (trade)mark.
Year
2020Services
- Content Writing
- Email Marketing
- Logo Design
- Social Media Marketing
- Web Design & Development
Challenge
We saw 2 challenges in our journey with Parker & Parker. We started with Logo design, where the client did need a revamp but also wanted to ensure that the new identity is similar to the old logo as much as possible. Moreover, when we proceeded to digital marketing, we came across the other challenge. It is an unsaid rule in the Bar Council that attorneys or companies cannot promote their services directly or adopt a sales-oriented communication. Challenge taken!
Insight
We were clear on several aspects. Number one, the research had to be a strong aspect underlining all the ideas that would see the light of execution. Second, we would address the challenges discussed above by taking an educative tone towards the audience & not selling them services like providers from other sectors generally do.
Solution
The logo & corporate identity were both designed as per the client's brief. The new logo now looked like an evolved version of the previous one. Then came the website, which was designed without any images (stock or photographed), and was entirely graphically visualized.
We carried this thought process to the our social media optimization activities where LinkedIn was the primary platform. With an accurate mix of research-based copywriting (educational) and creative graphics (colourful & experimental), Parker & Parker's social media page was a hit.
