One turn at a time.
Year
2016Services
- Brand Identity
- Brochure Design
- Events and Exhibitions
- OOH
- Packaging Design
- Photography
- Social Media Marketing
- Tagline
- Web Design & Development
Challenge
For LP Screw, the challenge was very unique. The brand owners understood the value of being ethical and professional, and just had two very precise points when they briefed us. One, to execute an organized, simple yet creative communication strategy in an unorganized industry & two, to generate goodwill as India's most trusted fastener brand.
Solution
Our brand activities started and continue to be in the direction of building goodwill. For LP Screw, we planned not hardwire ourselves around any fixed strategy; we rather did what we do best - start easy, understand and improvise. The client's like mindedness with us helped us adopt simple yet impactful directions that connected with the their audience that mainly consists of hardware retailers and carpenters.
To start with, all the key brand assets were revamped starting from the CI, brochures, the packaging and the website. We the used social media and whatsApp marketing as our key channels to build awareness, particularly focusing on visual concepts that their TG can easily understand. It has been over 4 years and the client tells us that dealers, end users and others in the industry have started trusting LP Screw to a great extent.
Impact
in 3 months
page reach
