It's all about U.
Year
2015Services
- Brand Identity
- Brochure Design
- Email Marketing
- Environmental Branding
- Search Engine Marketing
- Social Media Marketing
- Web Design & Development
Challenge
IIM is an institution that needs no introduction. The challenge that was onto us was to understand the deeply rooted legacy of first generation IIMs, align it with IIM Udaipur's vision and take it a notch higher. When we started working with them, the first thing we figured was, they did not have a unique brand identity like a lot of other IIMs did, and that there was a need to bring consistency across their brochures, reports and other marketing collaterals.
Insight
The 'U' in IIM Udaipur could be made the central character of the brand identity of IIM U, primarily because, it could convey multiple meanings such as YOU-you the stakeholder, you the associates, you the students, and of-course U, as in Udaipur.
Solution
When we decided to play with the character U, we took inspiration from a Chevron and created a multi-faceted U with a unique identity. Keeping the students and other corporate partners in mind, we then adapted 'U' and its identity across brochure designs, and other major marketing collaterals, giving it a professional yet vibrant, youthful feel. The designs received positive feedback from all stakeholders. Next, we successfully extended this identity to their website design and eventually also drove aggressive digital marketing campaigns for their newly introduced courses.
Impact
They are expert at ensuring that the information content is communicated clearly to the intended audience and have consistently found a way to accomplish this with visually striking graphic design. Litmus makes it a point to understand the needs of their clients in depth and to establish and maintain effective communication at all stages of every project. The level of service they provide is, in a word, impeccable."
