Nurturing the leap into modern agriculture.
Year
2022Services
- Brand Identity
- Brand Positioning
- Brand Strategy
- Logo Design
- Research & Analysis
- Search Engine Marketing
- Social Media Marketing
- Web Design & Development
Challenge
Brio hydroponics offered several services of which we were to promote two-the hydroponics farm services and the joint venture model. Our core focus was to determine how these services should be promoted and to what kind of an audience. It was an entirely new area for us to explore, hence, research and analysis had to be done right from the scratch.
Insight
On researching, we found out a couple of factors on which the communication could be centered. Firstly, trust had to be kept as the core takeaway from any communication, because the audience was HNI and they would be interested in having a conversation with Brio only if they could actually place trust in them. Secondly, Hydroponic farming had to be portrayed as the future of farming because of its various advantages over traditional farming.
Solution
For brio hydroponics, we offered a variety of solutions such as social media optimization and marketing, website revamp, YouTube marketing, event & exhibition branding and email marketing. The message in the communication was clear- business diversification opportunities business for HNIs and optimum utilization of vacant lands owned by them.
Impact
