Bookmarked as Ahmedabad's very own food delivery application.
Year
2018Services
- Brand Guidelines
- Brand Name
- Brochure Design
- Logo Design
- Print Media
- Search Engine Marketing
- Social Media Marketing
- UI & UX Design
Challenge
The challenge with Book My Food was that there was a lot to deliver in less amount of time. Book My Food came to us in the year 2016, a time when food delivery did not hold as much prominence and popularity as it does today. The objective was clear-not just downloads but they needed active users. We basically had to enter the 6-inch screens of the customers and keep appearing there from time to time.
Solution
We established the brand from scratch. From the brand name, the logo, to the app interface, its digital marketing, we handled the entire planning & execution for bookmyfood. We focussed our communication on two angles-locations and cuisines. We highlighted that the app delivered to maximum locations and offers a wide variety of cuisines to choose from. Book My Food was also established as, the only food app that shows the photograph of every dish, and since it was the Food & Beverages space, it was a USP that couldn't be overlooked.
Impact
Need we say more?
