The Seal of Perfection, sealed with perfection.
Year
2020Services
- Brand Identity
- Brand Name
- Brand Positioning
- Content Writing
- Logo Design
- Packaging Design
- Search Engine Marketing
- Search Engine Optimization
- Social Media Marketing
- Web Design & Development
Challenge
Bondzil was just a thought, when it came to us. But, a very strong one. The client was someone with a rich 16-year experience in the silicone sealant industry. He knew what he wanted and that is what made the challenge seem like an opportunity. The silicone sealants industry was an entirely new ground for us to stick to.
Insight
We evaluated the websites, digital communication, packaging and retail placements of giant competitors who already owned a huge percentage of the market share. On analyzing this data, we understood that our communication had to be simpler, more uniform and organized in order to create a distinct identity.
Solution
Starting from the brand name-Bondzil, we made sure we stick to a simple path. Then came the logo and after that, the packaging, which had 19 products classified into 5 categories. The intelligent use of colours made the packaging look attractive and each product easily distinguishable, especially on the shelves.
After we froze on the packaging, we developed the website to convey what the brand is about and most importantly, the products it represents. We launched the brand on 1st April 2022, and it has been nothing short of exciting ever since.
